A family enters the real estate startup market
Born as an adult
The startup world can be ruthless. Speed, experience, and traction are all necessary for success.
Time is the enemy for startups. Startup companies need to squeeze years of work into a compressed timeline. They don't have the time or leverage to move slowly or make mistakes. Keyzie faced this same challenge, particularly because of the high brand association in the real estate industry.
Our approach to startup technology
Technology can make or break a startup. Startup apps need to be stable, easy to maintain, capable of growth, and be clearly documented. At Spacetime, we always use common, well-known technologies. We avoid any type of "proprietary" code or platforms and opt for open source code.
Tools and services we used for Keyzie:
- Naming
- Logo & Branding
- User Experience Design - UX
- User Interface Design - UI
- Zillow API
- Ruby on Rails
- React
- Heroku
- Postgres
- Amazon S3
- Stripe
- Frontend development
- Mobile first development
- Responsive web design (RWD)
- Google Analytics
- MailChimp integration
Concepting a juggernaut
Keyzie would need to go head-to-head with absolute startup giants. The big three real estate startups are Zillow, Redfin, and Trulia.
Simplify and collate similar tasks
Each app page should focus on a single task. Keep task load light and clear so customers know what is expected of them.
Planning out User Flow
Complicated problems call for simple solutions. When we deal with a complex workflow, we find breaking the workflow down into individual steps can help clarify the tasks and needs for the full workflow.
Online home buying and selling
Keyzie offers buyers and sellers the ability to be the decision maker during the real estate process.