Steadkey logo

Steadkey—deliver sanity and clarity to the mortgage process


The right way to build a startup MVP

If at first you don't succeed…

Before working with Spacetime, the Steadkey founder Jerry had worked on several iterations of the product.

Spacetime assisted with a gamut of needs to take Jerry's vision from a dream to market.

  1. Naming
  2. Logo Design
  3. Branding
  4. User Flows
  5. Wireframes
  6. User Interface Design - UI
  7. Clickable Prototype
  8. User Testing
  9. SaaS Architecture
  10. Backend Development
  11. Frontend Development

Our approach to startup technology

Technology can make or break a startup. Startup apps need to be stable, easy to maintain, capable of growth, and be clearly documented. At Spacetime, we always use common, well-known technologies. We avoid any type of "proprietary" code or platforms and opt for open source code.

Here are some of the tools and services we used for Steadkey:

  • Ruby on Rails
  • Angular
  • Material Design
  • Heroku
  • Postgres
  • Amazon S3
  • Stripe
  • Frontend development
  • Mobile first development
  • Responsive web design (RWD)
  • Google Analytics
  • MailChimp integration

After a couple years of little traction with my app, the Spacetime team helped rethink the product and build my business like a startup; focusing on a solid MVP that my target audience loves.

—Jerry Williams, CEO & Founder
Jerry Williams of Steadkey

Startup Naming & Branding

We ideated dozens of name options and logo concepts before landing of the final Steadkey name and logo.

Pen on paper sketch concepts for the Steadkey logoSketches: beginning sketch for the Steadkey logo conceptMedium fidelity logo design concepts for SteadkeyMedium fidelity logo conceptsFinal logo design for Steadkey

User Flow

User flow sketch help us quickly gain insight on the new user flow and layout for the Steadkey website.

Wireframes allow our team and clients to delve into the functionality and business logic of the startup, without muddying the waters with color, logos, photos, etc.

Pen on paper sketch concepts for the Steadkey logoWeb design for Steadkey startup registration pageVarious app design views for SteadkeySteadkey app ui designApproval letter for Steadkey mortgage startupSteadkey dashboard user interface

Startup growth for Steadkey

Steadkey has continued to grow and expand their offering. The work we performed accomplished the early goals for the startup. Steadkey continues to grow and expand to this day.

Note: the Steadkey website design has changed since working with Spacetime
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