The Dude Perfect website needed to rival their impossible enthusiasm
Go Big!
We worked with Dude Perfect to design and develop a web experience to show off their unique brand, both for fans and partners.
Visual and brand design pulled from the existing group legacy, taking into account the years of video content and assets already created. The goal in any project with existing history is to develop a future-forward path, while not forsaking the history and brand equity of the past.
Together, the Spacetime and Dude Perfect teams developed a fantastic extension of the YouTube influencer marketing ecosystem.
Spacetime took our vision and ran with it full steam ahead. They were easy to work with, and most importantly, created a killer end-product that we are proud to share with anyone.
âCoby Cotton, Co-Founder
Audience driven technology
Dude Perfect has a lot of fans. When building for the web and taking into account a wide variety of customer types and situations, you really need to plan ahead for a variety of needs and restrictions. The top being web accessibility, data speeds, interaction on mobile devices, and brand support.
To ensure a solid experience across mobile and desktop devices, we developed a custom website using the Foundation by Zurb responsive front end frameworks. Zurb foundation integrated as a starter theme, called FoundationPress, allowed us to develop quickly, cleanly, while using a child theme so we are able to easily perform framework updates. WordPress Dude Perfect is built on WordPress and served via our superior WordPress hosting service. Further, we employ heavy asset caching and CDN efforts. This ensures that, despite a media rich web experience, our visitors experience a snappy, fast to load experience every visit.
To keep content current and up-to-date, the website hooks into several social APIs to populate current stats and content. Social fans and subscribers are an important metric for YouTube influencers and for sponsorship partners that wish to work with the team. So, we use APIs and chron jobs to update follower and mobile game download counts dailyâand we built a custom WordPress plugin to sync video and data from YouTube directly into the website.
There are only a few dozen YouTube channels with more than 20 million subscribers. Dude Perfect has learned to build engaged audiences while partnering with influencers brands. With a strong target audience, Dude Perfect videos garner more than a million views within the first hours.
Tools of the trade
Building a website is easy. Building a system that runs and grows on auto-pilot, updates and optimizes data and code, and serves tens of thousands of monthly visitors at blazing fast speedsâwell, that ainât nothing to sneeze at.
Here are some of the tools in our toolbox of tricks:
- Web design
- Wireframing
- User experience design (UX)
- WordPress theme development
- WordPress hosting
- Frontend development
- YouTube integration
- Technical SEO
- SEO Audit
- Mobile first development
- Responsive design (RWD)
- Zurb Foundation
- Shopify merch
- Google Analytics
- Google Search Console
- MailChimp integration
YouTube and beyond
Over the years, Dude Perfect has expanded beyond YouTubeâwith merch, mobile games, books, and even a tv show. The incredible talent and creativity from the team seems inexhaustible with each new idea and venture they undertake.
Delightfully lost
Have you ever landed on a webpage that didnât exist? You may have seen an error message or code called a 404 error. 404 are not something a web master wants to see on their site, but they do happen. Good brands take a bad happenstance, like a 404 error, to creatively delight their visitors.
We did the same for Dude Perfect.
Check out the 404 page design âTo infinity and beyond
The end result is a well-branded hub for Dude Perfect fans and partners to find the latest and greatest video, content, and merchandise. We love how the site turned out and continues to grow, and hope you do as well.