Dude Perfect

Dude Perfect


Big. Loud. And Full of Energy. Dude Perfect Needed a Web Experience To Rival Their Impossible Enthusiasm

Spacetime background image
Expertises
Design, UX, Code
Platform
WordPress
Easter Egg
404 Page →

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The subtitle for the project

Back in the office after his vacation on a 154-foot rented yacht named Mister Terrible, he feels that relaxation slipping away. He feels pulled inward, toward his own most valuable and destructive traits. Slights roll through his mind, eating at him: worst record ever, can't build a team, absentee landlord. Jordan reads the things written about him, the fuel arriving in a packet of clips his staff prepares. He knows what people say. He needs to know, a needle for a hungry vein. There's a palpable simmering whenever you're around Jordan, as if Air Jordan is still in there, churning, trying to escape. It must be strange to be locked in combat with the ghost of your former self.

The memories came to him, how he felt then. "It was very pure, if I can say it right," he'd explain later. "It was pure in 1984 … I was still dreaming." During the Olympics, he was deep in negotiations with Nike for his first shoe contract. He traded pins with other athletes. Eight years later, when he was the most famous person in the world and the Dream Team was forced to stay outside the Olympic Village, he'd be disappointed when that separation kept him from swapping pins again.

Coby Cotton

“Spacetime took our vision and ran with it full steam ahead. They were easy to work with, and most importantly, created a killer end-product that we are proud to share with anyone.”

—Coby Cotton, Co-Founder

TL;DR

We made a really cool website that looks baller and fits the Dude Perfect brand like a glove. People really like it.

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